Congratulations to Bianca Lisonbee

June 13, 2013 -  4Life Founder and CEO David Lisonbee and 4Life President Steve Tew announced that Joe Mariano, the President of the Direct Selling Association (DSA), has appointed 4Life Co-Founder Bianca Lisonbee to the DSA Board of Directors.

The assignment was announced at the DSA Annual Meeting in Phoenix, Arizona, following a vote for new Officers and Directors that took place in the Annual Business Session. Bianca will join a small group of executives from world-leading companies who have received a three-year appointment over guiding the efforts of the DSA. The DSA works with Congress, numerous government agencies, and consumer protection organizations to lobby on behalf of its member companies, ensuring appropriate representation under the law. The DSA Board of Directors is a group of distinguished executives who share a three-year term to guide the efforts of the DSA.

“I am honored to have been elected to serve our industry in this capacity,” said Bianca. “One of the unique characteristics about direct selling is how industry executives unite to represent the best interests of our distributors in the field.”

As a long-time member of the DSA, 4Life pledges to follow the DSA’s ethical business practices as set forth in the Code of Ethics. The DSA's mission strives to “protect, serve, and promote the effectiveness of member companies and the independent business people they represent.” 4Life is good standing member in more than a dozen Direct Selling Associations around the world, including the United States, Australia, New Zealand, India, South Korea, the Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, Spain, and Indonesia. Additionally, David Lisonbee and Steve Tew participate on The World Federation of Direct Selling Associations (WFDSA) CEO Council. The WFDSA is a non-governmental organization that represents the direct selling industry as a federation of national Direct Selling Associations. Membership consists of 58 national Direct Selling Associations and one regional federation, the Federation of European Direct Selling Associations. Steve Tew:

“Bianca will do an excellent job on the DSA Board of Directors. In addition to many years of professional experience, she has a deep understanding of the relationships that distinguish 4Life and our industry as one-of-a-kind opportunities. We look forward to her leadership.”

DSA award for 4Life

December 11, 2012 4Life announced that eNews, its weekly electronic global distributor communication, received the Digital Media Best in Show award at the annual Direct Selling Association (DSA) Communications and Marketing Conference in Los Angeles, California. The first-ever Digital Media Awards program honored companies in thirteen categories, including online advertising, training, social media, blogs, and other digital communications media. DSA Chief Marketing Officer Amy Robinson:

“We received more than 100 entries for this awards program. This is a huge success and helps to provide all conference attendees with some great ideas.”

After receiving the e-Newsletter for the Field category award, DSA officials also recognized 4Life with the Best in Show award. Vice President of Communications Calvin Jolley:

“We launched eNews in conjunction with 4Life’s global Digital NewsStand in June 2006. Since that time, we’ve added an automated archive system and social media integration. We use the platform to engage 4Life distributors with dynamic content that is relevant to their business. It’s a real honor to receive this recognition from the DSA, especially considering the fact that we were judged by and in competition with many industry-leading peers.”

Click Here for the DSA report

4Life Indonesia and DSA

From the 4Life News Center:

"4Life Indonesia announced the company’s latest World Federation of Direct Selling Associations (WFDSA) membership with inclusion in the Asosiasi Penjualan Langsung Indonesia (APLI), the Indonesia Direct Selling Association.

The APLI is an autonomous, self-regulatory body for the direct-selling industry in Indonesia. The association works closely with the government on policy issues important to member companies and distributors alike and strives to foster an environment conducive to the growth of direct-selling.

APLI President Helmy Attamimi:

We’re very pleased to welcome 4Life Indonesia as the newest member of APLI. I look forward to collaborating with Deddy and his team on ways to promote and protect our industry in the years to come.

4Life is a good-standing member of the Direct Selling Association (DSA) in the United States and in more than a dozen countries around the world, including Australia, New Zealand, India, South Korea, Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, Spain, and now Indonesia.

4Life Founder and CEO David Lisonbee sits on the CEO Council of the WFDSA. Last month, 4Life President Steve Tew represented worldwide distributors at the WFDSA East Meets West Conference in Istanbul, Turkey."

Indonesia General Manager Deddy Aryadi:

4Life’s APLI membership reinforces our position as good corporate citizens and world-leaders in direct sales. Many thanks to our hardworking distributors in Indonesia, Southeast Asia, and around the world.

Platinum Sponsorship, Direct Selling Association

"4Life Research, a long-time member of the Direct Selling Association (DSA), was a Platinum Sponsor of the 2011 DSA Annual Convention at Fontainebleau Resort in Miami Beach, Florida.

The event attracted network marketing executives from around the United States and world. Chief Financial Officer Mark Ostler; Senior Vice President, Marketing Trent Tenney; Vice President, Communications Calvin Jolley; and Vice President, Distributor Services Jaime Pierce were onsite with others to represent 4Life during the three-day event.

This year marked the retirement of DSA President and industry veteran Neil Offen. As a young lawyer in the 1970s, Offen worked on Capitol Hill to secure many of the legal safeguards that protect our businesses today. As a tribute to Offen's legacy and the ongoing role of the DSA, 4Life donated $10,000 to the new Neil H. Offen Direct Selling Image Enhancement Fund.

The DSA's mission is:

To protect, serve and promote the effectiveness of member companies and the independent business people they represent.

Member companies like 4Life pledge commitment to the DSA’s ethical business practices as set forth in the DSA Code of Ethics.

Trent Tenney, Senior Vice President, Marketing:

4Life is a world leader in the direct-selling marketplace because 4Life distributors are world leaders in the field. We thank our worldwide distributors for opportunities like this to participate in important industry events.

As part of the general session, 4Life employees Curtis Ostler and Jeff Millet appeared on video to support the Direct Selling Education Foundation (DSEF). Numerous 4Life employees also donated their time to collaborate with DSEF and competitors in a painting and gardening service project at the YWCA in downtown Miami.

4Life has offices on five continents to service a global network of independent distributors through science, success, and service."

CAPEVEDI Membership for 4Life

"4Life Announces CAPEVEDI Membership

4Life Research™ announced today its latest World Federation of Direct Selling Associations (WFDSA) membership with CAPEVEDI, the Direct Selling Association of Peru. The WFDSA is a non-governmental organization that represents the direct selling industry as a federation of national Direct Selling Associations. Membership consists of 58 national Direct Selling Associations and one regional federation—Federation of European Direct Selling Associations (DSAs). 4Life Founder and CEO David Lisonbee sits on the CEO Council of the WFDSA.

CAPEVEDI works to maintain a positive direct selling culture within Peru. The organization also fosters relationships between direct selling companies, defends the interests of these organizations, and encourages the exchange of objectives, opinions, and information. CAPEVEDI acts with leadership, integrity, and equality to give support to members such as 4Life."

"Jeff Kalinin, Senior Vice President, International: "Throughout the world, we are committed to maintaining the standard set by the Direct Selling Association's Code of Ethics. On behalf of 4Life distributors in Peru, it's an honor to add CAPEVEDI to our list of DSA memberships."

Direct Selling Association and 4Life

From the 4 Life News Center:

"4Life Research is a proud member of the Direct Selling Association (DSA) and Platinum Sponsor of the DSA's 100th anniversary celebration in San Francisco.

The centennial event, held earlier this week at the Hilton in Union Square, attracted record-breaking attendance by network marketing executives throughout the United States and around the world. With more than 200 member companies, the DSA's mission is, "to protect, serve, and promote the effectiveness of member companies and the independent business people they represent."

Member companies pledge commitment to the Direct Selling Association's ethical business practices as set forth in the DSA code of ethics. During his industry presentation on behalf of 4Life, Vice President of Communications Calvin Jolley focused on the responsibility that all DSA members pledge in supporting independent entrepreneurs.

"The responsibility we have in partnering with our independent distributors and supporting them with superior marketing and communications doesn’t just make good business sense," said Jolley. "It's a moral imperative set forth by this association’s code."

Trent Tenney, Senior Vice President, Marketing: "Every 4Life employee exists to serve distributors in the field. With more than 500 employees around the world, our intention is to provide superior support for unparalleled growth in the areas of science, success, and service."

We are happy to be a part of 4Life and happy they belong to the Direct Selling Association.