"Evelyn Thom, 4Life General Manager of Australia and New Zealand, has
recently been appointed to serve on the board of the Direct Selling
Association of Australia (DSAA). This appointment comes less than two
months after she was appointed to the board of the DSA in New Zealand.
Evelyn Thom: “I am honored to represent 4Life as a DSAA board member;
being appointed as a director will empower me to provide a voice for
4Life distributors throughout Australia and the world.”
The board of directors of the DSAA serves within its constitution to
protect, promote, and serve the interests of its members and independent
direct selling distributors. In this role, Evelyn will also participate
in the membership services committee for the DSAA, which seeks to
improve the member experience, determine the continuing relevance,
value, and priority of the activities offered, and develop marketing
programs to increase membership and retention.
International Vice President Alan Michaelis: “Evelyn’s appointment to
the DSAA Board of Directors reflects 4Life’s commitment to serve our
distributors by participating in industry organizations designed to
protect and promote the opportunity of 4Life and direct selling. It’s
great to see Evelyn’s talents recognized and embraced by
industry-leading colleagues.”
"As a world leader in the direct selling wellness industry, athletics play an important role in the personal and professional lives of 4Life executives. As a company, 4Life underwrites numerous fitness classes and sporting opportunities for its employees throughout the year. These include onsite fitness instruction, community sports, wellness programs, competition events like the Ragnar Relay, SpudMan triathlon, and more.
In addition to the company’s Team 4Life partnerships with top-ranked athletes around the world, 4Life is a proud sponsor of several sporting organizations. These include the Team Rentería Baseball Academy, Utah FC (Futbol/Soccer Club), the North American Powerlifting Federation, and Mad Dog Cycles.
Senior Vice President of Marketing Trent Tenney:
“Our corporate commitment to fitness emulates through the personal dedication to health and wellness that 4Life executives and employees generally share. An active lifestyle is an integral component of the 4Life brand. It’s one of many business advantages our distributors share with others.”
World Series Most Valuable Player (MVP) Edgar Rentería launched the Team Rentería Baseball Academy to educate children on social risks in their community, provide a positive and engaging sporting environment, and focus on the pursuit of maximizing individual talent.
Utah FC exists to enhance, assist, and cultivate the sport of soccer in Utah. The organization encourages athletics among the economically disadvantaged and fosters programs that provide health, physical fitness, and educational opportunities.
The North American Powerlifting Federation is committed to world-class, drug-free competition throughout North America and the Caribbean Nations. To date, five out of eight NAPF Hall of Famers hail from Puerto Rico. Team 4Life member Brady Stewart took Gold at the 6th Annual IPF/NAPF North American Regional Bench Press Championships just last year.
The Mad Dog Cycles Race team was organized in 2002 and won the Intermountain Cup Race Series in Utah for three consecutive years. Today, the team is committed to racing and community service activities like trail maintenance and educational events that promote the sport of mountain biking."
"4Life executives are proud to welcome Karate World Champion Yohana Sánchez and Freestyle Aerialist Alexa Devereaux as the newest members of Team 4Life. Yohana and Alexa are Team 4Life’s first-ever female athletes.
Team 4Life is a group of world-renowned athletes who excel in their disciplines and endorse 4Life Transfer Factor® products. In addition to Yohana and Alexa, Team 4Life athletes include: 2010 Baseball World Series Most Valuable Player (MVP) Edgar Rentería, World Golf Hall of Famer Johnny Miller, winner on all-four major golf tours and sixteen tournaments worldwide Ian Baker-Finch, world-class power lifter Brady Stewart, and extreme distance runner and Kona Ironman Triathlete Glenn Dobson.
Yohana Sánchez of Venezuela is a world karate champion who has medaled in the World Games, Pan American Games, South American Championships, and Central American Championships. She began practicing karate at the age of four because her father, Rafael Sánchez, ran a dōjō (karate school) in their backyard. Yohana has been on the National Venezuelan Karate Team for thirteen years.
“Karate requires balance, discipline, and control,”
she said.
“I take 4Life Transfer Factor® products for support during training to sustain my edge.”
After a successful twelve year gymnastics career, Alexa Devereaux turned to the hill as a freestyle aerialist. Now in training as a hopeful for the 2014 Winter Olympic Games in Sochi, Russia, she trains at the Utah Olympic Park (UOP) for five to six hours a day, five days a week.
“
Consistent training requires me to take care of myself by eating right and sleeping well,”
Alexa commented.
“I rely on 4Life® supplements as part of my wellness regimen. I supplement with NutraStart® in the morning, Energy Go Stix® Berry in the mid-afternoon, and Fibro AMJ® Night-Time Formula.”
The Direct Selling Education Foundation (DSEF) recently featured 4Life Founders David and Bianca Lisonbee as part of an Executive Spotlight series. The article focuses on corporate ethics, philanthropy, and 4Life’s network of global distributors.
When asked what they love about the company, Bianca stated,
“Our distributors. Our employees. Our partnerships. The people. In fact, our corporate slogan is Together, Building People. Science is an integral part of our opportunity, but it isn’t science for science’s sake. We commit ourselves to one-of-a-kind products in order to engage entrepreneurs with an opportunity to succeed.”
The DSEF’s mission is to engage and educate the public about how direct selling empowers individuals, supports communities, and strengthens economies worldwide. The organization’s mission is to create a global marketplace that respects and appreciates direct selling.
"Thanks to the hard work of 4Life distributors,"
said David Lisonbee, "
We’re able to partner with the DSEF as a primary supporter. It’s an important corporate alliance because the DSEF fosters awareness about our industry through public educational programming. Ultimately, this creates a more favorable market environment in which 4Life independent distributors may conduct business. "
Click here to read the full DSEF executive spotlight article, visit dsef.org.
By now you have probably heard the latest and greatest from 4Life Research.
The new formula is for EYES. Contains Lutein, zeaxanthin and other vital ingredients.
We invite you to click the link below for more information and as always our site offers wholesale prices.
"April 4, 2012 Executives and 4Life distributors gathered in Bangkok, Thailand for the launch of enummi® Life C Energizing Serum™ and a whole new look in packaging of the enummi® Skin Care line at an event themed the 2012 enummi Talk Party.
The 4Life enummi Skin Care line includes six products that combine the power of 4Life Transfer Factor® with proven support ingredients that hydrate, nourish, and protect the skin.
Distributors shared product experiences and business-building tips for how to engage customers with the advantages of 4Life’s skin care products.
International Diamond Auttapan Jongirattikarn:
The information we received at this event will play a vital role as we share the products with others in Bangkok, throughout the country of Thailand, and beyond.
Distributors in attendance included International Diamond Mr. Auttapan Jongirattikarn, Presidential Diamonds Ms. Yuwadee Masittichock, and Ms. Pisutthinee Apisuttham. Other distributor presenters included Diamonds Ms. Sasiwan Noppakraw, Mr. Pakphummi Theeralertnapapan, and Mr. Jakkrit Paiboonrungrueng.
4Life corporate representatives included Thailand General Manager Canitta Panwinit, Sales and Marketing Manager Kitpubate Tankijsoontorn, and Product Training and Operations Manager Somchai Pondeeyeam."
International Diamond Yawadee Masittichock:
The inclusion of 4Life Transfer Factor distinguishes the enummi line from any other skin care products in the world.
"4Life has reinvented distributor recognition with the direct selling industry’s first-ever bilingual recognition portal with real-time content: my4lifesuccess.com. No models, no canned content, no clipart or paid-for images, and no delay. Just the stories, accolades, images, and videos of actual distributors and their real success for the purpose of recognition and business- building.
4Life’s new recognition portal is public, not private. This gives it a very unique position within the industry. Typically, recognition resources are ensconced by firewalls and password-protected back offices. 4Life chose to place the recognition of its distributors onstage as a public domain and premier source of credibility.
Platinum International Diamond Juan Rosado:
“my4lifesuccess.com is unmatched in its power to recognize and to edify. Use it to know your fellow 4Life distributors. Use it to share with others and to promote your success."
Powered by a dynamic, global content management system, my4lifesuccess.com automatically recognizes the large and small but significant achievements of distributors from Mongolia to Puerto Rico and all areas in-between. Whether a distributor sponsors a single person, breaks a significant rank, or helps someone through the company’s Foundation 4Life® charity or 4Life Fortify® Feed the Children program, visitors will find this relevant recognition news in areas like Today’s Accomplishments and Latest Rank Advancements. All of the content is well-organized and easy to share via Facebook, Twitter™, and email."
Other benefits include:
• Photos, stories, and videos of top 4Life distributors
• Special awards section
• Incentive trip highlights
Founder and CEO David Lisonbee:
“We’re thrilled to leverage technology to recognize 4Life distributors in such a unique way. Recognition is at the heart of all we do so it’s fitting that we offer the field this one-of-a-kind tool. Distributors are the ones out there sharing 4Life products. They are the ones meeting with new prospects and traveling the world with our message of Together, Building People.”
"4Life executives traveled with the First Lady of Colombia to Puerto Libertador, a remote city in the northern part of the country, to donate 8,500 bags of 4Life Fortify® to children in need.
4Life Chief Operations Officer Danny Lee:
What an unprecedented honor. This donation originated as a result of our offer to support the First Lady of Colombia, María Clemencia Santos in her humanitarian efforts in Colombia. By working under her direction, we’ve made an impact in an area that would otherwise be impossible for us to reach. This event is a testament to the power of partnerships.
4Life representatives Danny Lee, Spanish Field Development Director Deborah Dixon, and General Manager, Colombia Oscar Villabona joined the First Lady’s military convoy in Bogotá to complete the journey via helicopter to Puerto Libertador. Side-by-side with government officials, they distributed 2,200 bags of 4Life Fortify to 400 local families. The local Red Cross received the remainder of the shipment.
President Steve Tew:
Distributors around the world drive the 4Life Fortify program by purchasing product to donate. This event began more than two weeks ago when 8,500 bags of 4Life Fortify departed Norfolk, Virginia, on the Sun Round cargo vessel. The donation is worth more than a quarter million USD—and much more than that, I suspect, to the people whose lives have benefitted in the process.
The vessel’s 40-foot container carried 19 pallets of 440 bags a piece. 4Life Fortify is a high-quality meal of rice, lentils, and beans, along with a nutritional complex of vitamins, minerals, and 4Life Transfer Factor®."
4Life Founder and CEO David Lisonbee:
On behalf of our entire corporate team, we thank the First Lady of Colombia for allowing us to support her in making this donation and we look forward to future partnership opportunities.
"Today, 4Life’s Chief Scientific Officer and Health Sciences Advisory Board (HSAB) Chairman Calvin McCausland, PhD, announced the appointment of Dr. Said Daibes Figueroa, PhD, to the HSAB.
The 4Life HSAB includes leading scientists in immunology, microbiology, medical sciences, chemistry, and dietetics who are dedicated to furthering 4Life’s understanding of transfer factors. The group also informs 4Life’s in-house Research and Development team in terms of scientific advancements for product development.
Calvin McCausland:
Dr. Said Figueroa will be an excellent addition to the Health Sciences Advisory Board. I am thrilled to see his excitement for 4Life Transfer Factor®. His knowledge and experience will be a great asset as we advance our research.
Dr. Said Figueroa graduated from the University of Missouri-Columbia Health Sciences School with a degree in Radiology and Nuclear Medicine. He has taught radiology and molecular imaging at both the undergraduate and graduate levels. He has worked for the U.S. Nuclear Regulatory Commission with the Federal and State Materials and Environmental Management Programs in the Radioactive Materials Safety Branch.
Throughout his career, Dr. Said Figueroa has authored and co-authored more than 35 technical biomedical publications and 45 scientific abstracts. He holds certifications with the Nuclear Medicine Certification Board, The American Board of Radiology, and The American Board of Health Physics."
Founder and CEO David Lisonbee:
Since launching in 1998, we’ve been committed to scientific integrity and product efficacy. It’s good to see our Health Sciences Advisory Board grow, both in membership and knowledge base.
4Life executives are pleased to announce that 4Life Transfer Factor® products are listed in the 2012 Physician’s Desk Reference (PDR).
“We are thrilled to be part of this prestigious and valuable publication. This is the eighth year that 4Life products have been listed,” stated Director of Product Development Chad Renshaw. “The PDR is among the most substantiated resources among the medical community and is distributed to 475,000 health professionals across the United States. Having 4Life products listed provides distributors with unrivaled credibility when presenting our products to customers.”
The 2012 edition of the PDR provides in-depth product information about 4Life Transfer Factor® and 4Life® Transfer Factor Plus® Tri-Factor® Formulas. In addition, the publication offers a technical description of the product line and synopses on several clinical studies.
4Life’s commitment to Transfer Factor science is well established with nine worldwide patents and dozens of patents pending, an in-house Research and Development team, the scientific input of a Health Sciences Advisory Board, and the industry’s only immunological testing lab.
Director of Health Information Systems Brent Vaughan: “This professional listing gives 4Life Transfer Factor an additional boost in the scientific community, and helps strengthen every distributor’s position as an exclusive leader in the distribution of Transfer Factor products.”
"On February 2, 2012, 4Life Vice President of Marketing Jason Gough participated in an industry roundtable discussion with executives from Tahitian Noni, LifeVantage, and ASEA. The event was hosted by Bennett Communications, a Utah-based publishing company. An article of the discussion will appear in the April issue of BusinessQ magazine.
Click here to view photos from the roundtable. Topics of discussion included the qualities necessary forsuccess in network marketing, the impact of social media on the distributor experience, and whether or not direct sales is counter-cyclical in terms of sustainability during turbulent economic times.
Jason Gough: “Traditionally, we say that our industry is recession-proof, but that hasn’t been the case for many network marketing companies. In the case of 4Life, however, we’ve seen record growth during the past three years. I attribute this to a legitimate product offering, a fair compensation plan, and the fact that we’ve been solid and stable throughout the years.”
Bennett Communications is the parent company of Utah Valley Magazine. The company publishes four original titles: Utah Valley Magazine, Utah Valley Business Quarterly, Main Street Magazine, and Utah Valley Bride. In addition, Bennett Communications publishes one national title — Celebrating Women.
“A single word explains why we enjoy these types of media opportunities: distributors.” said Senior Vice President of Marketing Trent Tenney. “Since the beginning of the economic downturn, 4Life distributors have propelled their businesses with unrivaled success. As such, 4Life is a world leader in the marketplace. It’s an honor to represent them and the 4Life brand.”
"January 25, 2012 - Last Saturday, Vice President International Rich Decker traveled to Team Rentería’s Baseball Academy with Colombia’s General Manager Oscar Villabona. After joining International Diamonds Osmel Farak and Arlette De J. Molina and other 4Life distributors, the group made an inaugural visit to the stadium where more than 300 youth were practicing.
Foundation 4Life® is a primary supporter of the Team Rentería Baseball Academy. The Academy educates kids on social risks in their community while offering a positive and rewarding sporting environment for personal growth and development.
Rich Decker: “It's great to offer service in a way that challenges children with the principles of athletic discipline and hard work. We look forward to an ongoing partnership with the Team Rentería Baseball Academy.”
Decker and Villabona played ball with the kids, addressed distributors, answered questions from numerous media outlets, and presented a $25,000 USD check to Team Renteria’s Academy President Edinson Rentería, Edgar Rentería's brother. Click here for local media coverage of the event.
Following the day in Barranquilla, 4Life executives boarded a flight back to Bogotá where 2,000 distributors gathered at the Palacio de los Deportes for Enciende Motores (Start Your Engines) Rally. Gold International Diamond Norma Constanza Rocha Collazos addressed the audience. The evening included International Diamond recognition, entertainment, show motorcycles, and more."
Colombia’s General Manager Oscar Villabona: 4Life gives us each the opportunity to serve, learn, and grow from one another. I have a deep respect for our leaders in the field and thank each of them for the contribution they make to our ongoing success in Colombia and around the world.
"Nexera, a major provider of training and educational tools for the network marketing industry, announced its staff choice of the top 25 network marketing companies in the industry and ranked 4Life at number ten.
Senior Vice President of Marketing Trent Tenney: “As one of the five youngest companies on this list, this is a major achievement for 4Life. Thanks to the best distributors in the industry, we’ve enjoyed remarkable growth for more than thirteen years and today, our opportunity is more viable than ever.”
Nexera’s top 25 MLM companies list included various criteria, including the number of years in business and a variety of different internet measurements. Of the 25 companies, 15 have 20 years or more in business.
4Life President Steve Tew: “It’s an honor to receive this type of recognition for our ongoing and consistent growth. 4Life’s position as top ten world leader is a testament to the hard work of our distributors. On behalf of the Lisonbees and our entire corporate team, I thank our business builders for their commitment to 4Life’s mission of building people through science, success, and service.”
Click here for Nexera’s list, The Top 25 Network Marketing Companies."
"4Life employees were among hundreds of key industry leaders who participated in this year’s Direct Selling Association (DSA) Be Connected Conference in Henderson, Nevada. The annual event is designed as a best practices exchange to better equip corporate employees to serve independent distributors.
The focus of this year’s curriculum included social media, field development, and innovative marketing solutions. 4Life Web Services Director Nelson Altamirano was among the conference speakers. The focus of his presentation was on microsites, mobile technology, and ways that corporations can leverage technology to support leaders in the field.
Vice President of Communications Calvin Jolley:
Participation in these types of events distinguishes 4Life as a leader in the industry. Nelson’s presentation was important because it highlighted many ways in which we exceed our competitors in terms of the kind of online tools and resources we offer the field: mobile-ready websites, social media platforms, in-depth splash sites, and extensive back office reporting are just a few of the online opportunities that we invest in for our distributors.
4Life is good standing member in more than a dozen Direct Selling Associations (DSA) around the world, including the United States, Australia, New Zealand, India, South Korea, Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, Spain, and Indonesia.
As a member of the top 100 global companies in the direct selling industry (Direct Selling News Global 100) and a long-time member of the DSA, 4Life pledges to follow the DSA’s ethical business practices as set forth in the Code of Ethics. The DSA's mission strives to “protect, serve, and promote the effectiveness of member companies and the independent business people they represent.”
"On Wednesday, December 14, 2011, 4Life Founders David and Bianca Lisonbee will appear on the TODAY Show with Kathie Lee and Hoda. The segment will air live from Studio 2A at the Rockefeller Center in Manhattan, New York. The Lisonbees will represent Foundation 4Life® and 4Life distributors around the world with a retail value donation in excess of $330,000 USD.
TODAY Show
Kathie Lee & Hoda
Wednesday, December 14, 2011
10:00–11:00 am EST (check local listings)
Lisonbees to appear at end of segment
This year's donation includes 2,500 backpacks filled with school supplies, 2,500 toys (a cow pillow pet and remote control truck), 2,500 tubes of enummi® toothpaste with a toothbrush, and 2,500 bottles of 4Life Transfer Factor® Chewable Tri-Factor® Formula.
We wanted 4Life's donation to tell a story about some elements central to the 4Life brand,
said Co-Founder Bianca Lisonbee.
Education, leisure, and general wellness play important roles in our mission of Together, Building People through science, success, and service.
Distributors are encouraged to tune in for the live broadcast segment. On Monday, December 19, 4Life will launch a holiday video recap of the Lisonbee’s TODAY Show appearance on YouTube, Facebook, and 4Life.com."
President Steve Tew:
Distributors have a lot to be proud of and grateful for this holiday season. It’s because of their commitment to improving lives that our Founders have been invited to appear on the TODAY Show. Our donation this year far exceeds the value of donations we’ve made in the past. It’s a reflection of our ongoing growth and success in the field.
From the 4Life ceneter:
"4Life executives are proud to welcome Glenn Dobson as the newest member of Team 4Life.
Team 4Life is a group of world-renowned athletes who excel in their disciplines and endorse 4Life Transfer Factor® products. The team includes 2010 World Series Most Valuable Player (MVP) Edgar Rentería, World Golf Hall of Famer Johnny Miller, winner on all-four major golf tours and sixteen tournaments worldwide Ian Baker-Finch, and world-class power lifter Brady Stewart.
Glenn Dobson is an extreme distance runner and Ironman Triathlete. He has raced in the United States, Canada, Korea, France, New Zealand, Australia, Germany, and Great Britain. In 2011, he competed in The Marathon Des Sables, a week-long endurance race across 156 miles of the Sahara Desert.
Three weeks later, he completed his 20th Ironman Triathlon and was selected for the Australian Triathlon team to race in the 2011 World Championships in Las Vegas, Nevada, where he represented Team 4Life and 4Life distributors around the world.
“Extreme distances require mental agility and products that enable me to push myself to the limit,” stated Dobson.
Click here for a Team 4Life video. Click here for a video on Team 4Life’s most recent participation at the 2011 North American Powerlifting Federation World Championships. Click here or watch below for a salutation from Team 4Life’s newest member, Glenn Dobson."
"4Life distributors and executives gathered in Petaling Jaya, Selangor in Malaysia this past weekend at the One World Hotel for the LEAP (Leading Everyone to Achieve Platinum) Seventh Anniversary Celebration.
Top distributor leaders in attendance included Platinum International Diamonds Sadik Din and Hasnimah and Gold International Diamonds Sheri Din, Akram Din, Fadzli Salim and Siti Zuraidah, Richard and Nancy Quek, Dr. S.S. Tamilselvan and R. Shamala, Salim Raghavan and Noor Azlina, Rasid Kamisan and Hasrunita, and Dr. Eduard Hutabarat and Katharina Sihombing.
The night attracted more than 2,000 attendees. Events included leadership training, distributor recognition, an RM 10,000 Foundation 4Life® donation, and the new product launch of enummi® Life C Energizing Serum™.
Senior Vice President of Marketing Trent Tenney:
What a highly successful event! There’s so much happening for 4Life in Malaysia, Singapore, and all throughout Southeast Asia. We recognized our newest Gold International Diamonds from Indonesia, launched the new enummi packaging and product line, introduced a proprietary business-building app, and made a substantial Foundation 4Life donation to the Pernim orphanage.
4Life global corporate representatives included Founders David and Bianca Lisonbee along with many from senior management in the United States and throughout Southeast Asia."
"4Life Indonesia announced the company’s latest World Federation of Direct Selling Associations (WFDSA) membership with inclusion in the Asosiasi Penjualan Langsung Indonesia (APLI), the Indonesia Direct Selling Association.
The APLI is an autonomous, self-regulatory body for the direct-selling industry in Indonesia. The association works closely with the government on policy issues important to member companies and distributors alike and strives to foster an environment conducive to the growth of direct-selling.
APLI President Helmy Attamimi:
We’re very pleased to welcome 4Life Indonesia as the newest member of APLI. I look forward to collaborating with Deddy and his team on ways to promote and protect our industry in the years to come.
4Life is a good-standing member of the Direct Selling Association (DSA) in the United States and in more than a dozen countries around the world, including Australia, New Zealand, India, South Korea, Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, Spain, and now Indonesia.
4Life Founder and CEO David Lisonbee sits on the CEO Council of the WFDSA. Last month, 4Life President Steve Tew represented worldwide distributors at the WFDSA East Meets West Conference in Istanbul, Turkey."
Indonesia General Manager Deddy Aryadi:
4Life’s APLI membership reinforces our position as good corporate citizens and world-leaders in direct sales. Many thanks to our hardworking distributors in Indonesia, Southeast Asia, and around the world.
"Over the last two months, 4Life distributors around the world have been commemorating success and achievement through the benefits of incentive trips with 4Life. Distributors who embrace the 4Life opportunity can take part in these fantastic lifestyle and travel excursions complete with valuable training from top distributors and executives.
Trips include the Platinum Pinnacle which took place in August 2011, a Baltic cruise with stops in Sweden, Estonia, Russia, Finland, and Denmark. Over 130 people went on the Gold Getaway trip just last week with an all-inclusive stay at the Atlantis Resort in the Bahamas.
Several Great Escape+ trips are in process also. The U.S. Great Escape trip took place in September 2011 with a Caribbean cruise. Over 250 qualifying distributors from approximately 15 countries made stops in Key West, Florida, Grand Cayman Island, and Ocho Rios, Jamaica.
Gold International Diamond Esdras Cabrera Alberto:
4Life’s amazing incentive trips embody what this company is all about… freedom! 4Life is more than a business, it’s an opportunity to really be you.
Other recent Great Escape+ trips include the Malaysia trip to the Langkawi Resort, the Japan trip to Hawaii, and the Eurasia trip to Bali, Indonesia.
The Malaysia trip included distributors from nine countries including Australia, India, Malaysia, Singapore, Korea, Indonesia, Taiwan, and the Philippines."
Events and Recognition Director Lesley Dunn:
4Life incentive trips are one important way we show distributors how much we appreciate their hard work. Our success begins with them, and so do all the great rewards of a 4Life lifestyle.
"Earlier this week, 4Life President Steve Tew attended the World Federation of Direct Selling Associations (WFDSA) Regional Conference in Istanbul, Turkey. The conference theme, “East Meets West,” brought together experts from government, consumer groups, academia, and the global direct selling industry. While in Instanbul, Tew also attended the WFDSA CEO Council meeting.
The WFDSA is a non-governmental organization that represents the direct selling industry as a federation of national Direct Selling Associations. Membership consists of 58 national Direct Selling Associations and one regional federation, the Federation of European Direct Selling Associations.
4Life is good-standing member in over a dozen Direct Selling Associations (DSA) around the world, including the United States, Australia, New Zealand, India, South Korea, Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, and Spain.
As a company in the top 100 global companies in the direct selling industry (Direct Selling News Global 100) and a long-time member of the DSA, 4Life pledges to follow the DSA’s ethical business practices as set forth in the Code of Ethics. The DSA's mission strives to
protect, serve, and promote the effectiveness of member companies and the independent business people they represent.
President Steve Tew:
Our participation on the WFDSA CEO council gives us a voice to support 4Life’s worldwide independent distributors in matters important to direct-sellers everywhere. Needless to say, our place at the table is made possible by our distributor leadership in the field."
