Monday, January 14, 2008

Acai Gets High Praise

Third Party Comparison of Exotic Superfruits Ranks Açaí as "Exceptional" Nutrient Source and "Highest Known" Antioxidant Strength

In a November publication of the “INSIDER”, Paul M. Gross, Ph.D., authors an article titled, Tracking Market Meteors: Exotic Superfruits. The article explores marketplace trends among six superfruits: açaí, goji, mangosteen, noni, pomegranate and seaberry.In his quantitative and qualitative assessment of nutrients and antioxidant strength, Gross recognizes the açaí berry as an "exceptional source of polyunsaturated fats (particularly oleic fatty acid) and dietary fiber. In addition the content of vitamin E, calcium, copper, potassium, magnesium and niacin in açaí are among the highest reported for plant foods."Gross ends his evaluation of açaí by noting that, "As measured by ORAC and phenolic concentration, antioxidant strength for the açaí is the highest known, exceeding the next closest food by three-fold."

On Gross's scale of 1-10 (10 = highest score), the açaí ranked 8 in nutrient density and diversity and is the only superfruit to receive a 10 in the category of antioxidant strength.On the same scale, mangosteen (Garcinia mangostana L.) received a "1", the lowest rank, for nutrients and antioxidant strength. Similarly, the noni fruit (Morinda citrifolia L.) ranked a "2" in nutrients and "1" in antioxidant strength.In 2005, 4Life Research™ became the first company in history to successfully stabilize transfer factors in an açaí-rich beverage, the antioxidant powerhouse, RioVida®.

4Life Chief Scientific Officer Dr. Calvin McCausland: "Currently, our R&D Team is studying the role that transfer factors may play in antioxidant absorption to support overall good health. As evidenced by Gross's study, we know that açaí is a marvelous superfruit. But it's our transfer factor that distinguishes Riovdia in a superfruit beverage category all its own.4Life Founder and Chief Executive Officer David Lisonbee, concludes: "In terms of antioxidants and immune system support, 4Life Transfer Factor® RioVida is unparalleled. Some expect the superfruit beverage market to double by the end of 2008. Armed with RioVida, 4Life Distributors enjoy one of the most unique and praiseworthy beverage available anywhere in the world."