June 13, 2013 - 4Life Founder and CEO David Lisonbee and 4Life President Steve Tew announced that Joe Mariano, the President of the Direct Selling Association (DSA), has appointed 4Life Co-Founder Bianca Lisonbee to the DSA Board of Directors.
The assignment was announced at the DSA Annual Meeting in Phoenix, Arizona, following a vote for new Officers and Directors that took place in the Annual Business Session. Bianca will join a small group of executives from world-leading companies who have received a three-year appointment over guiding the efforts of the DSA. The DSA works with Congress, numerous government agencies, and consumer protection organizations to lobby on behalf of its member companies, ensuring appropriate representation under the law. The DSA Board of Directors is a group of distinguished executives who share a three-year term to guide the efforts of the DSA.
“I am honored to have been elected to serve our industry in this capacity,” said Bianca. “One of the unique characteristics about direct selling is how industry executives unite to represent the best interests of our distributors in the field.”As a long-time member of the DSA, 4Life pledges to follow the DSA’s ethical business practices as set forth in the Code of Ethics. The DSA's mission strives to “protect, serve, and promote the effectiveness of member companies and the independent business people they represent.” 4Life is good standing member in more than a dozen Direct Selling Associations around the world, including the United States, Australia, New Zealand, India, South Korea, the Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, Spain, and Indonesia. Additionally, David Lisonbee and Steve Tew participate on The World Federation of Direct Selling Associations (WFDSA) CEO Council. The WFDSA is a non-governmental organization that represents the direct selling industry as a federation of national Direct Selling Associations. Membership consists of 58 national Direct Selling Associations and one regional federation, the Federation of European Direct Selling Associations. Steve Tew:
“Bianca will do an excellent job on the DSA Board of Directors. In addition to many years of professional experience, she has a deep understanding of the relationships that distinguish 4Life and our industry as one-of-a-kind opportunities. We look forward to her leadership.”
