Sandy, Utah (March 21, 2007) – 4Life Research™ announced today the launch of 4Life Transfer Factor RioVida , the world's only Transfer Factor drink, in Bangkok, Thailand, at a press conference on March 14, and a special event at the Emerald Hotel on March 18. In addition to local leaders, Platinum International Diamond Jeff Altgilbers, Gold International Diamond David Phillips, and International Diamond Kevin Moore were present at the March 18 celebration.
4Life executives in attendance included Vice President International Steve Apple and Regional Director of Southeast Asia & Taiwan Michael Seet. 4Life Thailand's General Manager Ivan Sua addressed the media at the press conference, which included reporters from Siam Turakij Media, Slimming Magazine, and CEO Thailand.
"4Life is a true category creator," Steve Apple emphasized at the Emerald Hotel. "Now with RioVida, distributors throughout Thailand can share our opportunity with everyone." In addition to launching RioVida, 4Life recognized seven new Presidential Diamonds: Somchai Sangwichaipat, Pei-Ju Wu, Sittichok Jariyanupong, Preecha Preeboa, Sukanya Taweesri, Kwanchai Setthanan, and Nongnuch Buwan. Also, Kittiphop Chokchroenpanya and Pradit Sirijindaphan were recognized as International Diamonds, 4Life's third highest distributor rank.
During the launch event, Ivan Sua announced the two new marketing tools: the 4Life issue of Success from Home magazine and a marketing brochure that advertises the magazine. "Thailand is one of the top networking markets in the world,” remarked Michael Seet. “4Life's culture is a perfect fit with the culture of caring in Thailand.”
4Life, the leader in the development, production, and distribution of Transfer Factor immune support products, continues to post growth in more than 40 countries around the world.
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