Indian Direct Selling Association

4Life Announces IDSA Membership

Salt Lake City, Utah (July 27, 2010) 4Life Research is pleased to announce a new membership with the Indian Direct Selling Association (IDSA). The IDSA is an autonomous, self-regulatory body for the direct-selling industry in India. The association works closely with the government on policy issues important to member companies and distributors alike. The IDSA strives to create and further an environment conducive to the growth of direct-selling industry in India.

4Life is a good-standing member of the Direct Selling Association (DSA) in the United States and other international affiliates around the world. In addition, 4Life Founder and CEO David Lisonbee, sits on the CEO Council of the WFDSA (World Federation of Direct Selling Associations).

Vice President, International Steve Apple: “IDSA membership is an important aspect of 4Life's role as a top-ranked world-leader in direct sales.”

From the 4Life News Updates:

"We are proud to represent our 4Life distributors of India as a good-standing member of the IDSA," stated General Manager Manoj Shirodkar. "Our Mumbai-based corporate team exists to reinforce independent business building activities in these kinds of important ways."

"4Life is also a long-time contributor to the Direct Selling Education Foundation (DSEF), created in 1973 by leaders of the DSA. The DSEF serves as the direct selling industry's public goodwill ambassador. The Washington, D.C.-based non-profit organization offers comprehensive programs that advance the support of consumer rights and protection, industry education, ethical leadership, and individual economic empowerment."