"4Life Announces CAPEVEDI Membership
4Life Research™ announced today its latest World Federation of Direct Selling Associations (WFDSA) membership with CAPEVEDI, the Direct Selling Association of Peru. The WFDSA is a non-governmental organization that represents the direct selling industry as a federation of national Direct Selling Associations. Membership consists of 58 national Direct Selling Associations and one regional federation—Federation of European Direct Selling Associations (DSAs). 4Life Founder and CEO David Lisonbee sits on the CEO Council of the WFDSA.
CAPEVEDI works to maintain a positive direct selling culture within Peru. The organization also fosters relationships between direct selling companies, defends the interests of these organizations, and encourages the exchange of objectives, opinions, and information. CAPEVEDI acts with leadership, integrity, and equality to give support to members such as 4Life."
"Jeff Kalinin, Senior Vice President, International: "Throughout the world, we are committed to maintaining the standard set by the Direct Selling Association's Code of Ethics. On behalf of 4Life distributors in Peru, it's an honor to add CAPEVEDI to our list of DSA memberships."
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