Today Show

It may seem I post this every year around this time.... and I LOVE it!


November 28, 2012, 4Life Founders David and Bianca Lisonbee appeared on the TODAY Show with Kathie Lee and Hoda. The segment aired live from Studio 2A at the Rockefeller Center in New York City. 2012 represents the sixth year of 4Life’s participation in the TODAY Show toy drive. On behalf of 4Life distributors and employees around the world, the Lisonbees presented a product donation in excess of $260,000 that included e-readers, backpacks, school supplies, and 5,500 bottles of 4Life Transfer Factor® Kids.  http://www.transfer-factor-4-life.com/Kids.html

“As in years past, our donation emphasizes elements central to the 4Life brand,” said Co-Founder Bianca Lisonbee. “Education, leisure, and general wellness play important roles in our Foundation 4Life® mission.”

4Life President Steve Tew:

“4Life distributors have a lot to be proud of this holiday season. It’s because of their commitment to improving lives that our founders have been invited to appear on the TODAY Show for the fourth time in the past six years.”

4Life’s annual participation in the TODAY Show toy drive is in conjunction with other Direct Selling Association (DSA) member companies. 4Life Founder and CEO David Lisonbee:

“It’s always a pleasure to team up with industry colleagues and competitors to improve the holiday season for children in need.”

On Monday, December 3, 4Life will launch its annual holiday video on YouTube, Facebook, and 4life.com, with a special founders holiday greeting from New York City.