Salt Lake City, Utah (June 12, 2007) 4Life Research™ announced today that Chief Executive Officer David Lisonbee and President Steve Tew recently attended the annual Direct Selling Association (DSA) conference in San Diego, California. Held at the Manchester Grand Hyatt, the conference featured a theme of “Now more than ever” with workshops, receptions, meetings, and keynote speaker Chris Gardner, author of The Pursuit of Happyness and inspiration for the movie of the same name. The DSA is a U.S. organization made up of leading firms that specialize in direct selling. More than 200 companies are members of the DSA, including 4Life.
The DSA provides educational opportunities for direct selling professionals and works with Congress, numerous government agencies, consumer protection organizations, and others on behalf of its member companies. 4Life’s Mexico and Australia markets are members of the World Federation of Direct Selling Associations (WFDSA). David Lisonbee serves as a member of the WFDSA CEO Council. On this council, global leaders of direct-selling companies come together to address the industry’s unique challenges and opportunities.
4Life also announced that the company has been named as a corporate contributor to the Direct Selling Education Foundation (DSEF). The DSEF, founded by leaders of the DSA in 1973, sponsors programs all over the world to bring positive awareness about direct selling to the mainstream business marketplace. Through these programs, thousands of industry and community leaders can learn about the direct selling business model and work together to achieve common goals.
4Life, the leader in the development, production, and distribution of Transfer Factor support products, continues to post growth in more than 40 countries around the world.
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